Montserrat Fernandez Blanco
CM April / Humility
April 30, 8:30am - 10:00am CEST. Hosted at Frog Milan
part of a series on Humility
About the speaker
Edoardo Perri is the creative director of Italian design agency Whomade and founder of Todomundo Fair Design. Graduated in Industrial Design at Politecnico di Milano (IT), he had sharpened his conceptual capabilities at the Gerrit Rietveld Academie (NL), then teaching at the Design Academy Eindhoven (NL), at the Creative Academy (IT) and at the NABA Academy in Milan (IT). Beside his activity as designer, lecturer and art-director, he is promoter of various researches and projects in the fields of the new creative industries and innovative crafts. Along the last ten years he had run creative workshops in Asia, Africa, Europe and South America, in collaboration with international NGO’s, National Governments and an extensive network of craftspeople and producers.
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frog is a global design and strategy firm. We transform businesses at scale by creating systems of brand, product and service that deliver a distinctly better experience. We strive to touch hearts and move markets. We partner with clients to anticipate the future, evolve organizations and advance the human experience.
Edoardo Perri will talk about his approach to cutting-edge craftsmanship, for a new narrative of the object. From his creative studio Edoardo with his partner Dario Riva promotes a design action alternative to the rapid consumption of ideas and resources, supporting and improving the handicraft sector and the manufacturing traditional heritage by creating local productions tuned to today’s global dynamics. Edoardo will talk about his approach to creative participatory design and communication aimed to build a new reputation for the craftsmen globally and to give contemporary meaning and relevance to the traditional knowledge system that qualifies each and every local territory.