Charlotte Goodsir

Charlotte is a Marketing Strategist at TikTok, where she helps bring brands to life on everyone’s favourite vertical video platform. Her current ForYou feed is MusicalTok, WhaleTok and BeautyTok.

Prior to tech land, Charlotte’s background is in creative agencies - from experiential to social and everything in between. She was a Social Strategist and Connections Planner at The Monkeys where she worked on beloved Aussie brands like Qantas, NRMA and Telstra, as well charities like UN Women Australia and Mood Tea.

Charlotte is a national B&T 30 Under 30 Strategy winner and her work has been recognised internationally at prestigious award shows like Jay Chiat, Spikes, Cannes Lions.

Outside of work, Charlotte is deeply committed to fostering inclusivity and mentorship in the advertising industry. As Assisterhood NSW Lead, the leading industry mentorship program for underrepresented communications professionals across Australia and Aotearoa. The program pairs 22 senior leaders in Advertising, Brand side and Platform side with up-and-coming talent in the comms sector not only to be mentors but to be advocates for them in the industry.