The unseen creative opportunity requires you to look deeper at a person’s experience, find pain points and make important connections.

A creative’s job isn’t to look only at what a person is doing; it’s to look at why they’re doing it, how they’re feeling and what they’re thinking. Speaker Chad Reynolds is a designer and entrepreneur. He has built a career by spotting opportunity after carefully considering a person’s experience.

About the speaker

Designer and entrepreneur who seeks out innovation, human-centered design and helping companies grow. Over the past 15 years, Chad’s led and/or launched successful innovation projects and new ventures for Adidas, GE Healthcare, Nike, PepsiCo and Procter & Gamble. His passion for startups and entrepreneurship resulted in co-founding OCEAN, a tech accelerator designed for a new breed of startup founders.

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