When Celeste’s good friend suddenly passed away, followed by her grandmother, she was forced to re-evaluate things. She knew she wanted to escape the traditional way of working - but how?
An experienced and ever-curious designer, Celeste decided to apply some of the co-design tools she used for client projects (from persona maps to speed ideation) to her own life. The experiment sparked a series of radical events, including quitting her 9-5 and launching StudioC with her partner Glen. They built a tiny studio in the bush (literally, with their own two hands), developed a Collective of freelance creatives who dip in and out of projects as needed, and started focusing on truly intentional work. Being surrounded by stunning landscapes, native trees, birds and wildlife (and not much else!) was a recipe for success. Even now, a few years later, Celeste’s radically different work environment fires her up on the daily to help others think outside the box, maximise opportunities for change, and build a life and business they love.