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Your Host
Mafe Perez
Social Impact Designer & Event Organizer.
San Francisco, CA, United States
Mafe Pérez is a Colombian Creative Director and Global Events Specialist based in Los Angeles, known for transforming brands into immersive, human-centered experiences. With a sharp eye for experiential branding and hospitality, she leads global teams to shape unforgettable experiences for Fortune 500s, UN initiatives, and national delegations. Her work fuses strategy, sensorial storytelling, and human-centered design—captivating audiences at the World Economic Forum, UNGA, Climate Week, and UN Climate Conference COP. Award-winning in food and CPG design, Mafe’s roots trace back to San Francisco, where she energized the local scene and lead Creative Mornings monthly breakfast events for 7 years.
About this FieldTrip
We start this field trip at our one-of-a-kind Design Wall, where we will collaboratively design a custom bike. We’ll show you how we’ve translated our famous digital Bike Builder into a tangible, personal, and unforgettable experience.
Next we head backstage. In our Instagram-friendly workshop where we will show you how we pull this whole operation off. Our tools are Design Thinking, Kanban cards, Toyota’s “Just in Time” manufacturing principals, and a homemade ERP.
We’ll have a limited number of bikes available for you to ride to work after the field trip. Keep it all day, return it by 6:30 and it’s on us!
What to expect
Lecture format!
This is a more traditional format where participants absorb information through presentations and talks.
Real-time only!
This FieldTrip will not be recorded.
This FieldTrip was made possible by
Mission Bicycle Company was formed in 2008 with a simple premise: to build the most beautiful, practical and customizable bikes on the market. Each bike is designed by its rider and then built by hand in San Francisco, CA. Either in person or online, we’ll walk you through every step of designing a bicycle that fits your needs and your personality.
Your Host
Mafe Perez
Social Impact Designer & Event Organizer.
San Francisco, CA, United States
About Mafe Perez
Mafe Pérez is a Colombian Creative Director and Global Events Specialist based in Los Angeles, known for transforming brands into immersive, human-centered experiences. With a sharp eye for experiential branding and hospitality, she leads global teams to shape unforgettable experiences for Fortune 500s, UN initiatives, and national delegations. Her work fuses strategy, sensorial storytelling, and human-centered design—captivating audiences at the World Economic Forum, UNGA, Climate Week, and UN Climate Conference COP. Award-winning in food and CPG design, Mafe’s roots trace back to San Francisco, where she energized the local scene and lead Creative Mornings monthly breakfast events for 7 years.
How to make the most of FieldTrips
The FieldTrips experience is defined not only by what the host has to share, but also by how we show up individually and collectively. The way we show up impacts our capacity to be moved, inspired, and activated.
Show up fully
Get ready to be immersed! Engage with smiles, nods, waves, emojis. Share in the chat. Get cozy. Turn off notifications. Sip your favorite beverage.
Stay curious
Wear your beginner’s hat. Go with the flow. Welcome the stumbles and fumbles. Congratulate yourself for trying. Keep going!
Celebrate your host
Our hosts are members of the CreativeMornings community—just like you! Everyone comes to this with different backgrounds—a lot of our hosts have never done anything like this before! And we love that! Cheer them on when something goes awry and when it goes perfectly.
Support each other
We’re all figuring things out in real time. Celebrate, rather than critique emerging ideas. Cheer each other on as you try new things. Try “Yes! And…” in conversation.
Not vibing?
It’s 100% okay when a FieldTrip does not resonate with you. Pop out quietly and try another experience later. Fill out the survey with your feedback (no dms to host or chat commentary, please.)
This FieldTrip was made possible by
Mission Bicycle Company was formed in 2008 with a simple premise: to build the most beautiful, practical and customizable bikes on the market. Each bike is designed by its rider and then built by hand in San Francisco, CA. Either in person or online, we’ll walk you through every step of designing a bicycle that fits your needs and your personality.