About the speaker
Bharath Mohan loves to study how information flows through society - and create products that make the right information get to the right people. He got his PhD on this topic at IISc, Bangalore - mining for nurturers among computer science researchers. He then went on to work at Google News - studying how news starts off from an original source, and is quickly copied or re-hashed by several publishers across the world. He’s been doing startups over the last few years, and the latest one Sensara.TV is about unraveling Television.
Brief about the talk: Bharath Mohan walks you through some amazing patterns in the way Ads are played out on Television, and how some of these were exploited to build algorithms that predict what Ads are playing on TV.
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