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Benjamin Peterson

Stay Close To The Signal

part of a series on Crossroads

19:14

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“What was your teenage dream? Where is it now?”

Benjamin Peterson shares stories of playing music, working in music, working in sports and culture marketing, and following the thread through all things.

About the speaker

Benjamin Peterson is a multidisciplinary creative and brand director based in Minneapolis, MN. He is currently the Head of the Adidas Partnership at PINC Studios, and a former Global Brand Director for Nike and former Head of Marketing for Luna Luna.

He is the founder of Black Beach Coffee, a space that blends specialty coffee with community-centered creative experiences. Peterson's work bridges art, culture, and entrepreneurship, positioning him as a key figure in Minneapolis' evolving creative scene.

Instagram: @_benjaminpeterson

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