Ben Cooper

Ben Cooper is an innovation expert, creative, technologist and digital strategist. He is the Founder and MD of Tricky Jigsaw an Innovation Design Consultancy, part of the M&C Saatchi group.

With 18 years experience across London, Zurich and Sydney, he is regarded internationally as a forward thinker in the innovation space.

Ben headed up the Digital, Social and Innovation capabilities at M&C Saatchi. A few years ago the company launched the world-first shark detection system 'Clever Buoy'. This incredible project went on to win international innovation accolades including seven Cannes Lions and the coveted Titanium award for innovation. The Clever Buoy, most importantly has been backed by a $16m pledge from the NSW government.

Building on this success, Ben founded Tricky Jigsaw: a product, services and experiments business focused on marketing-led innovation.

Outside of work, Ben has a passion for kayaking. This passion led Ben and his friend Andrew Simpson to start a Kayak company called O Six Hundred. Their elegant design went on to win a Good Design award and was featured in WIRED, Smith Journal and Vogue.

Ben also made the AdNews Creativity list this year and was the only person on the list who didn’t have ‘Creativity’ in their title.