Using wind, water and naivety to transport goods sustainably.
“90% of all good are transported over water – that has to change,” states Arjen van der Veen during the opening moments of his talk. As one of the founders of ashipping business, it’s an unusual perspective. But Fairtransport, the world’s first modern emission-free shipping company, isn’t like its oil-powered competitors. Alongside his friends at the company, Arjen created Tres Hombres: and made his dream of carrying cargo under sail a reality. He proposes a better way of doing business – using natural resources to power shipping processes, instead of pollutants. His approach requires patience, persistence and a healthy dose of naivety to reach its destination.