Obsessions make my life worse and my work better
At first glance, one can assume that design management focuses on teaching managers how to design or rather teaching designers how to manage. But the discipline of design management goes far beyond the simple combination of these two subjects. The subject under discussion is the acknowledgement of design as a method. This happens because to be a designer is a way of life, questioning every detail in a premise of never-ending insatisfaction. Unlike managers, who focus on aswering the question, the designers, whenever possible, question the question itself, not because they are stubborn but because they are persistent in believing they can do more and better.