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Amarildo Pilo

Founder Pilo & Co Genève

part of a series on Soft

37:20

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In a world that often celebrates speed, power, and precision, Amarildo Pilo invites us to rediscover the strength of softness.

Through his journey as founder of Pilo & Co Geneva, he explores how intuition, emotion, and creative sensitivity have shaped his approach to watchmaking and leadership. A reflection on how being “soft”, in thought, gesture, and vision, can lead to authenticity, beauty, and long-lasting impact.

About the speaker

Amarildo Pilo is founder of Pilo & Co, a boutique watch brand based in Geneva. A Geneva-born entrepreneur and creative mind, Amarildo began his career in Swiss watch distribution, representing brands like Raymond Weil, Doxa, and Favre Leuba before founding Pilo & Co in the early 2000s. Known for his bold use of colour and the signature tonneau case design, Pilo blends craftsmanship with intuition, building a brand that reflects both Swiss tradition and creative individuality.

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