Alina Wheeler channels David Bowie in a talk on “Change”

David Bowie. I am drawn to his fearlessness, and his ability to reinvent himself over five decades. But beyond his music, his acting, his painting, and his personas, is the larger story of how he has given many of us permission to be different.

We are all rock stars now—leaving our digital footprints across platforms. The ability to disrupt is embraced by business. Reinvention and differentiation are both our individual and community means of survival. What can we learn from David Bowie about change? What do we have to change? Do we want to change? What can stay the same? What is just enough?

About the speaker

Alina Wheeler is the author of Designing Brand Identity: an essential guide for the whole branding team. Published in seven languages and four editions, her book demonstrates the relationship between strategy and design, demystifies branding, and illuminates global best practices. A brand consultant and coach, she has worked with large enterprises, entrepreneurial ventures, and nonprofits, utilizing a dynamic process to achieve a competitive advantage. Her passion is how individuals and organizations express who they are and what they stand for. Her mantra is, “Who are you? Who needs to know? How will they find out? Why should they care?” A former member of the AIGA Board of Directors, she is a passionate design advocate, renown for her strategic imagination.

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