Alina Wheeler

Alina Wheeler is the author of Designing Brand Identity: an essential guide for the whole branding team. Now in its 4th edition and published in seven languages, her book is the leading global resource for brand builders, from the CEO to the Design Director and the creative team. Alina has enjoyed a lifelong fascination with how people and organizations express who they are, and believes in a dynamic and disciplined branding process to achieve remarkable results. Collaboration is key, as is courage and a sense of humor. She defines her business as strategic imagination. Her mantra is, "Who are you? Who needs to know? How will they find out? Why should they care?"