What needs fixing?

The things that are broken are not just things that you can see or touch.

I realized that designers talk quite a lot about things being broken

What I realized was that the things that are broken are not just things that you can see or touch.

The more specific a design idea is, the greater its appeal is likely to be.

"Out of all that positive feedback, the one that matters is, of course, that one that says `that wasn`t really as constructive as I was hoping`"

The more specific a design idea is the greater its appeal is likely to be.