About the speaker

Ajay Shah is a graduate of The National Institute of Design. Ahmedabad, INDIA. He specialized in Furniture Design within Industrial Design.

Ajay comes from the school of thought, where he believes design thinking can be applied to product, spaces and graphics. Although he specialized in furniture design, he finds himself applying design principles to all areas of design. His urge for setting new references has led him to design the first gaming center, the first commercial food court, automated dispensing kiosks and several other design products and formats in the country. His design approach to projects has evolved from being playful and fun to his strong desire of being crisp and inventive.

The studio has won several awards for its retail based projects.With the large experience of designing for clients in India in a variety of business sectors, he is now collaborating with designers globally to design projects in both graphics and products.

His passion for design has led him to build his own brands where he continues to design, produce and retail both products and furniture through select stores nationwide and at his own studio in Mumbai, India.

Furniture and products designed by ASDS are now finding global visibility. Wallpaper magazine (UK) featured products and furniture designed by him and Museum on Sunday’s (Japan) retails the line of Rubberband stationery designed by ASDS.

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