A box office hit for Regal Cinemas
A reimagined moviegoing experience increased in-app ticket purchases by 290%.
With 7,307 screens in 564 theaters, the largest movie theater chain in the U.S wanted to re-envision its customer loyalty program—including its apps for Android, iOS, and tvOS. Regal partnered with WillowTree to bring the magic of the movies to mobile. The app proved incredibly successful, garnering 4.5±star ratings from customers in both the Apple App Store and Google Play. Its popularity led to Regal exceeding its business goals.
