Branding for a sports tv network
After years in business and being a staple in the sports broadcasting community, Volt TV was in desperate need of an updated image. While it was the ideal moment to reinvent themselves and update their look, it also involved staying true to their values and existing customers. They engaged White Rabbit for the transition. The new logo needed to show action, look good in a small corner on a TV screen and we were keen to keep a lightning bolt in the design to pay homage to the original version. We used a negative space logo design to implement this in a more subtle and clever way.