Visual Identity for Oᵒ
Full Case Study at Behance: https://www.behance.net/gallery/145554269/Comfort-Zone-Redefined-Thats-O
O°, formerly launched as O°AirJect by AMOOMA in 2020, is a lifestyle brand aiming to bring science into daily life and to provide all-rounded protection for everyone with authentic designs for sanitization, including the flagship product O°AirJect and multiple originally designed diffusers. Welvermind has been reached for the brand refresh on the brand with the aim to project a lifestyle-driven brand impression rather than product-focused company.