Identity Enhancement for Heath

Located in the heart of Tsim Sha Shu, Hong Kong, heath is a 40,000 sq ft brand new shopping destination that offers unique experience of dining, retail and culture, housed under the history of the well-known Chungking Mansions. Welvermind has been appointed for enhancing the existing brand identity of heath, with the focus on crafting the Chinese wordmark "慶方" of heath. The project objective is to consolidate the brand identity of heath through the design of Chinese workmark along with the applications and usages with the existing brand identity elements, including the "H" icon and the English wordmark.