Garage Hard Lemon is an alcoholic malt-based lemonade with an authentic, cloudy look and a fresh bittersweet taste. The brand is inspired by the American lemonade tradition where hard lemon is a true classic. In the communication platform we’ve focused on the brands genuine, positive and laid-back attitude which should infuse everything we do. The graphic expression is inspired by the label design and by using techniques like screen print we want to emphasize the sense of craftmanship. Campaign images with quite a strong flash adds a modern expression that the target group recognizes and likes.