The family business La Chemise in Stockholm has for four decades provided conscious men with tailored shirts, suits and accessories. La Chemise offers a unique assortment and work exclusively with producers that are experts at what they do. Their ambition is to offer a mixture of high quality and classic design with colourful and playful details inspired by international influences. The intention with the new graphic identity was to give the brand a visual expression that is representative for its heritage and core, but also adds other values to attract a new target group. With a characteristic logotype, classic colours and shapes that are complemented by a certain playfulness and carefully chosen materials we’ve created a distinct and applicable profile that enhances La Chemise’s differentiating characteristics.