Right where Vasastan meets the emerging Hagastaden and close to the mighty Norra Tornen (Northern Towers), the property-owner Kungsleden is ennobling one of Stockholm’s architecturally most interesting functional style properties (funkis). Inside the old building, originally designed by Sigurd Lewerentz, modern offices with facilities of premium quality and preserved 1930’s feeling are being developed. In another part of the building Nobis is opening a design hotel with roof top bar, fine dining restaurant and a café. To attract potential tenants and other stakeholders we were asked to create an inspiring, differentiating and informative material that strongly communicate the vision for the real estate and also distinguish Kungsleden as a progressive property developer. The result was a printed book with beautiful photography, illustrations and graphic descriptions. Design and print are inspired by the building’s history and architecture but with modern influences.

Creative guild4