The Aesthetic Union
Instagram Story Strategy
The Aesthetic Union is a San Francisco-based letterpress print shop and studio. In order to evoke a sense of brand identity and consistency within the company’s Instagram page, we curated a series of branded Instagram Stories to highlight the unique areas of the business. After the story was published, we pinned the post to the story highlights so users visiting their Instagram can see even after the story has ended. The goal of this strategy was to keep their audience engaged with meaningful, cohesive, and sustainable content to reflect the business as a whole, promote recent projects, and drive traffic back to the website.