Branding

The Science Literacy Foundation envisions a world where understanding science plays a guiding role in shaping a safe, satisfying, and opportunity-filled future for everyone. The team at SLF are known experts in their field. We wanted their branding to reflect that professionalism and quality, but it was also important that we provided them with visual tools to present science concepts in a way that is accessible to a general audience. This tool set includes photos that represent science in every day life, simple phrases, basic shapes, and vibrant colors. The pairing of these playful elements with classic touches such as serif type balances the brand look as a friendly and trustworthy.