Airstream Supply Company
A new adventure from an iconic brand.
As Airstream forges a new path with a bold retail brand, Lat Long has built the technology engine to bring the store and its stories to life. Stories are the root of authenticity, and to tell them beautifully, we built a flexible, component-based storytelling engine using the bleeding-edge Gutenberg editor experience for WordPress. Each story connects the reader to the products or tools used in its narrative, creating a reinforcing cycle of storytelling and retail opportunity. Meanwhile, our operations team transformed Airstream's real-world operations to modernize and redesign the process of storing physical inventory and getting the actual products to customers.
