Mi Rancho
Repositioning a family-owned, California made brand
Based in Northern California, Mi Rancho's beginnings started as a Mexican grocery store in 1939 and has since grown over four generations to be known for making authentically crafted tortillas, chips, and salsas. By strategizing the brand's messaging, design aesthetic, and marketing tactics, Honey has worked closely with the Mi Rancho family to enrich their brand, create awareness of their product lines, and build value for their retail and wholesale partnerships. Our team also had the opportunity to work with Mi Rancho to launch their latest Simply Nourished and Organic Salsa product lines by developing the product positioning, messaging, and packaging design. Creative collaborators: Photography – Nicole Morrison / Web Development – Fathom
