Fleet Science Center

This brand identity is designed as a dynamic, living brand—it can change, adapt and grow with the ever evolving world of science, while maintaining recognition. The mark will display agile characteristics that mirror the dynamic and interactive nature of the Fleet Science Center. The design aligns and reinforces the new vision of the Fleet Science Center: “Science starts here, and opens a world of possibility”—that's why science is the basis for the new identity. Infused in the mark are the concepts of Platonic solids and the Fibonacci sequence and the golden rules of symmetry. The triangle shape symbolizes the 3 pillars of the brand vision: education, community and the Fleet as the facilitating entity.