The Ascend Fund

When she ascends.

Throughout history, women in leadership have faced unique barriers far more nuanced than those of their male counterparts. And perhaps nowhere is that disparity more reflected than in politics. Enter The Ascend Fund. A collaborative fund powered by Panorama Global, The Ascend Fund pools philanthropic capital and makes mission-driven investments in nonpartisan, nonprofit organizations that break down the barriers preventing women from running for office… and winning. But what’s even more powerful than the capabilities women bring to politics when elected—more bills introduced, more policies enacted, more bipartisan coalition— is the very reason they run. Statistics show more women enter politics because they identify a problem in their community and want to find a solution. And The Ascend Fund seeks to help them succeed. So this is where we focused. Starting with a prospectus for prospective investors and stretching from email marketing to core business materials and beyond, we built a visual foundation to serve The Ascend Fund not only through the present election cycle, but beyond it to the moment of parity.

9a6888a5 d8f2 4ed9 a831 41da99f3a356 ascend casestudy v3 sj 1
Eaf3edb5 9339 49cf adc8 8374cfd11c73 ascend casestudy v3 sj 2
71f0d119 58fc 4d63 a292 f04d50b301d7 ascend casestudy v3 sj 3
81543ad4 bd9c 4752 b189 cb38d1d20f99 ascend casestudy v3 sj 4
8e3fd771 9953 43df aa1f f3881136038a ascend casestudy v3 sj 5
E8badcfb 9977 4a5c ab1a 6700d5c0e098 ascend casestudy v3 sj 6