Giffords

In 2017, Americans for Responsible Solutions had a unique challenge. They were having more impact in the fight against gun violence, support was growing, and the election of Donald Trump had emboldened their allies to speak up. And yet, the organization was not widely recognized beyond the Washington DC Beltway. The team partnered with BBMG to reveal a brand idea and identity that matched the character, ambition and impact of their work. One that honored how and why they show up each and every day.