Handcraft: Jack Daniel's

PROJECT GOAL To remind consumers that Jack Daniel's is a product that handles traditional processes even down to the smallest detail while making its whiskey. IMPACT A hand-crafted billboard in each of the three largest cities in Mexico. Total impressions estimated at 1.5 million per month for three months. EXECUTION ARTO Studio executed a turnkey street advertising campaign in collaboration with artists IHC, Pepe Lepop and Meiz Vew, using different materials and techniques in each of the billboards intervened.