Paper cut campaign for Tahona
Tequila Casa San Matías
A campaign that reflected the 100% artisanal nature Tequila San Matías Tahona driving awareness and curiosity to the spectator. ARTO Studio created a 100% artisanal paper cut campaign to educate consumers about the tequila making process. The campaign was deployed in NYC subway system, Billboards across San Francisco and digitally.