Paper cut campaign for Tahona

Tequila Casa San Matías

A campaign that reflected the 100% artisanal nature Tequila San Matías Tahona driving awareness and curiosity to the spectator. ARTO Studio created a 100% artisanal paper cut campaign to educate consumers about the tequila making process. The campaign was deployed in NYC subway system, Billboards across San Francisco and digitally.

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50fe39e6 9c7d 4d0f a2a4 b8081feb8e8a making of paper art creative campaign