CLIF Bar's Experiential Activation at Pitchfork Music Festival

AgencyEA partnered with CLIF Bar to create a booth at Pitchfork Music Festival that authentically represented the CLIF brand, festival culture and its Midwest location. The booth's main attraction was a makeshift tattoo parlor with temporary tattoo application, though attendees were also able to engage with a unique photo backdrop, postcard station, solar-charging stations, guest lounge, and various backyard-style games. All booth elements paired with the message “Protect the Places We Play.”

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Hammocks
Lawn games
Clif