The creative landscape in marketing is changing.

Creatives aren’t making stand alone creative units anymore. It’s real time branding. The skill sets creative must posses are evolving, both to enter in and to succeed. There’s no more “traditional creative.” This speech will discuss this new set of skills, how creatives are updating their books, what work impresses those who hire and what it’s going to mean to be a creative in the years to come.

About the speaker

As Chief Creative Officer of Multi-Platform Campaigns, at Weber Shandwick, Josh Rose leads the conceptual creative development practice. Josh helps set thevision for clients, defining a creative platform and overseeing the execution of the kinds of cross-media ideas that help define companies’ brands, both online and off.

Prior to joining Weber Shandwick, Josh spent ten years as EVP, Group Creative Director of Digital at Deutsch, LA, where he oversaw integrated campaign efforts for the likes of VW, Playstation, Dr Pepper, HTC and many others. Before Deutsch, Josh helped pioneer the development of brands, content and communities online. In his foray into Digital, in 1995, he helped develop the very first episodic web shows for the Internet and for five years, during the rapid growth of the medium, Josh lead creative for some of the most popular destinationsonline, in industries ranging from entertainment to automotive.

Josh speaks regularly at industry events and conferences. He contributes articles to both online and offline publications: Mashable, iMedia Connection, Huffington Post and Contagious Magazine. And Josh’s work has been recognized with awards ranging from the Cannes Cyber Lion to Clios, Beldings, Effies, Webby’s, Addy’s and the Yahoo! Creativity Award.

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