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Level Up Your Work Skills
WTF is SEO
This event happened on Wed, Apr 28, 2021
â˘
Virtual
Overview
726 Lovely Attendees
726 Lovely Attendees
Your Host
Avery Swartz
Toronto, ON, Canada
Avery Swartz is the founder and CEO of Camp Tech, the tech and AI workshop company for non-technical people. She’s also co-lead of AI Skills Lab Canada - a national project to train and support women and non-binary entrepreneurs with practical AI adoption. Avery’s the author of See You on the Internet: Building Your Small Business with Digital Marketing. She’s a tech correspondent for the media: you may have seen her on CTV’s Your Morning, heard her voice on CBC Radio, or read her small business articles in The Globe and Mail. She lives in Toronto.
About this FieldTrip
It’s more important than ever to have your website show up in Google when someone is looking for you… but how exactly do you do that? Learn how to optimize your website for search in this entertaining, jargon-free, beginner-level presentation. Youâll learn how to connect your website to searches on Google and how to optimize your website and digital presence for Google, without costing you money.
This is a 90-minute session with the last 30 minutes dedicated to Q&A.
About your host Avery Swartz is the founder and CEO of Camp Tech, the tech workshop company for non-technical people. She is the author of the best-selling book See You on the Internet: Building Your Small Business with Digital Marketing, and was ranked number 5 on Search Engine Journal’s Top 50 Women in Marketing list.
What to expect
Lecture format!
This is a more traditional format where participants absorb information through presentations and talks.
Real-time only!
This FieldTrip will not be recorded.
Your Host
Avery Swartz
Toronto, ON, Canada
About Avery Swartz
Avery Swartz is the founder and CEO of Camp Tech, the tech and AI workshop company for non-technical people. She’s also co-lead of AI Skills Lab Canada - a national project to train and support women and non-binary entrepreneurs with practical AI adoption. Avery’s the author of See You on the Internet: Building Your Small Business with Digital Marketing. She’s a tech correspondent for the media: you may have seen her on CTV’s Your Morning, heard her voice on CBC Radio, or read her small business articles in The Globe and Mail. She lives in Toronto.
Attendees
Leah Kelm
Regional Outreach Coordinator at Vision Zero.
Lydia Elliott
Research Executive at Morris Hargreaves McIntyre.
Brittany Lavelle Tulla
Lauren Ramsey
Owner & Founder at Betsy Bash, LLC.
SaraMarie Bottaro
Technical Writer, Artist at Ab Initio, SMLBottaro Art.
Marcela Morales
Kelsey Hannon
Keith Hamilton
Director at Rare Design Group.
Karen Linkous
Strategic Programs Lead, US Card Risk at Capital One.
Kat Scott
Creative Director at Fathom Creative.
Kateryna Topol
Design Director and Publisher at Freelance and Quip Magazine.
Karen O'Bryan
Product Designer at Made For Retail.
Julie Palmieri
Creative Director at Serenade Designs.
Juliana Casale
Eleftheria Egel
Business Coach for Aspiring Female Entrepreneurs at Navigating Transformation.
JP Myler
Account Strategist at Vigor.
Joseph Vugteveen
Customer Success Manager at Silktide.
Joanna Chulick
Owner and COO at GreenCup Digital.
Jennifer Linnane
Industrial Design | UX Consultant at Self-employed / Freelancer.
Jivika Rajani
Founder at Aspir8.
How to make the most of FieldTrips
The FieldTrips experience is defined not only by what the host has to share, but also by how we show up individually and collectively. The way we show up impacts our capacity to be moved, inspired, and activated.
Show up fully
Get ready to be immersed! Engage with smiles, nods, waves, emojis. Share in the chat. Get cozy. Turn off notifications. Sip your favorite beverage.
Stay curious
Wear your beginnerâs hat. Go with the flow. Welcome the stumbles and fumbles. Congratulate yourself for trying. Keep going!Â
Celebrate your host
Our hosts are members of the CreativeMornings communityâjust like you! Everyone comes to this with different backgroundsâa lot of our hosts have never done anything like this before! And we love that! Cheer them on when something goes awry and when it goes perfectly.
Support each other
Weâre all figuring things out in real time. Celebrate, rather than critique emerging ideas. Cheer each other on as you try new things. Try âYes! AndâŚâ in conversation.
Not vibing?
Itâs 100% okay when a FieldTrip does not resonate with you. Pop out quietly and try another experience later. Fill out the survey with your feedback (no dms to host or chat commentary, please.)