Workshop: Brainrot Charm Making with Fru Bekefi

Limited Spots Available!

Have you ever felt like an object or a piece of content put you under some kind of spell? Well, this is your opportunity to figure out how to make sense of that feeling.

Together we’ll explore how magical thinking shapes our perception and behaviour in surprising ways by untangling how objects and media compel us to collect and cherish them.

During this 2.5 hour session, we’ll start by looking at why charm accessories are so popular and how they serve as aspirational currencies, working with the premise that they are entities that feed on our attention, our emotions, and desires. We’ll then transfer these insights to analyse our own absentmindedly saved content - aka brainrot finds - revealing hidden patterns lurking within our social algorithms.

Outcome: You’ll leave with a charm-based framework that equips you to discern the forces that make hyped phenomena so powerful, and a set of reflections that will equip you to make your own brainrot talismans if you wish. You’ll also have access to the shared Miro board documenting learnings from the session.

Who is it for: This workshop is ideal for anyone who wants to learn more about hype cycles and cultural shifts. It is especially useful for those working in marketing, creative, and innovation who need to understand signals of change and their underlying drivers.

What to bring: Bring an object you hold dear like a good luck charm, sensory toy, or even a favourite keychain, and a piece of content you saved in the last week that you can’t stop thinking about. You’ll also need a laptop because we’ll be working with a shared Miro board, as part of the shared sense making.

Can’t wait!