Willie Baronet explores inter-related themes of home, homelessness, compassion, and humanity.

Willie baronet has purchased more than 1,300 homeless signs over the past 24 years, and he uses this collection to create installations to raise awareness about homelessness. During the month of July, 2014, Willie and three filmmakers drove across the country, interviewing more than 100 people on the streets and purchasing over 280 signs. SIGNS OF HUMANITY is a film about that trip.

About the speaker

Willie Baronet was the owner and creative director of GroupBaronet (now MasonBaronet) from 1992-2006. He is currently the Stan Richards Professor of Creative Advertising at SMU’s Temerlin Advertising Institute where he teaches classes related to creativity and portfolio development. Willie has been buying and collecting homeless signs since 1993 as part of a long term art project titled “WE ARE ALL HOMELESS.” In 2014 he began a 31-day cross country trip to buy signs in 24 cities, and began filming a documentary about the process (Signs of Humanity, 2016). This project has been featured in dozens of international and local media, including Yahoo! News, NPR - All Things Considered, The Huffington Post, BuzzFeed, Al Jazeera America and Fast Company’s blog, posted by Katie Couric. An UpWorthy video about the project that was uploaded on August 31, 2015 has been viewed over 6.4 million times.

Favorite quotes from this talk

No quotes yet. Sign in to tag a quote!

Photos from this talk See all

navigateleft navigateright

    *Crickets* Sign in to add a comment.