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What’s a FieldTrip? Virtual FieldTrips
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The Future of Creativity at Work: AI, Workload, Career

This event happened on Thu, Oct 3, 2024 • Virtual
Overview 845 Lovely Attendees
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Your Host

Jacob Kaempf

Founder, CEO at The Everyday Company.

Atlanta, GA, USA

Founder and CEO of The Everyday Company. I built and ran a product and brand development agency after a career in creative, media, and finance.

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About this FieldTrip

There is a lot of anxiety around the future of professional creativity. Budget cuts, shifting strategies, performance above originality, and the existential dread around AI replacing us.

This workshop will offer practical insight, discussion, and tips on how to use technology to augment your process and be a champion of human creativity. If you’re interested in this subject and can’t make it reach out to the Everyday team.

YOUR CO-HOST

Sara Fantl is the Narrative Director for Nike Digital. She is a storyteller and creative leader. For the last fifteen years, she’s honed her craft in Nike’s Brand Creative community, telling distinctly human stories in ever-changing digital spaces.

Agenda

  • The state of creativity in the workplace: Brands, Agencies, Tech, and beyond
  • Understanding AI: The realities (and fallacies) of AI, it's categories, and how to think about it in context of professional creativity.
  • Exercise 1:  30% or Fair? How perception affects work, and why this matters when using GenAI.
  • Exercise 2: Journey or Destination? The importance of process in creativity.
  • Exercise 3: Creative VS. Performance The role of optimization and originality in professional creativity.

What to know or bring

  • Your ears and laptop
  • Access to popular GenAI tools like ChatGPT and/or Midjourney (or equivalents)
  • There is an element in this where you’ll be able to follow along, test new processes, and contribute to the discussion.
  • Also, you’ll have a chance to sign-up for early access to Everyday’s new platform and even have the chance to become design partners. To do this, you’ll want to have your computer handy

What to expect

Workshop format!

A hands-on session where participants get to build, craft, or create something tangible.

It will be recorded!

The recording will be shared within 24 hours in the follow up email for a 4-day window, and available at the top of this page. Make sure to register for access!

Learn more about FieldTrips

This FieldTrip was made possible by

About Jacob Kaempf

Founder and CEO of The Everyday Company. I built and ran a product and brand development agency after a career in creative, media, and finance.

Attendees

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Kaily Serralta

Sr. Digital Communications Manager at Friends of Waterfront Park.

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Kamran Hameed

Digital Marketing at Freelance.

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Whitney Alexander

Creative Strategy and Marketing at WHA Strategy.

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Jen Clark

Creative Director at Pollinator Studio.

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Ashley Sunderland

Writer & Blogger at The Sober Curator.

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Valerie Anderson

Growth Marketing Manager at ROAR for Good LLC.

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Danielle Kennedy

Industry Engagement Specialist at Algonquin College.

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How to make the most of FieldTrips

The FieldTrips experience is defined not only by what the host has to share, but also by how we show up individually and collectively. The way we show up impacts our capacity to be moved, inspired, and activated.

Show up fully

Get ready to be immersed! Engage with smiles, nods, waves, emojis. Share in the chat. Get cozy. Turn off notifications. Sip your favorite beverage.

Stay curious

Wear your beginner’s hat. Go with the flow. Welcome the stumbles and fumbles. Congratulate yourself for trying. Keep going! 

Celebrate your host

Our hosts are members of the CreativeMornings community—just like you! Everyone comes to this with different backgrounds—a lot of our hosts have never done anything like this before! And we love that! Cheer them on when something goes awry and when it goes perfectly.

Support each other

We’re all figuring things out in real time. Celebrate, rather than critique emerging ideas. Cheer each other on as you try new things.  Try “Yes! And…” in conversation.

Not vibing?

It’s 100% okay when a FieldTrip does not resonate with you. Pop out quietly and try another experience later. Fill out the survey with your feedback (no dms to host or chat commentary, please.)

This FieldTrip was made possible by