Event Host & Facilitator at Made&Spotted, LLC.
My name is Ariel Coello. I’m the founder of Made&Spotted, a Brooklyn-based events/experience agency. I have worked primarily as a brand consultant and lead designer for a broad range of clients in the retail space such as Bobbi Brown, Target, Pepsi, Loreal, and Starbucks to name a few. My work spans the design development of pop-up shops, product workshops, trade shows, and a range of displays, props, and environmental graphics for seasonal launch campaigns. Outside of my usual gigs, you’ll likely find me hosting a class about ‘tapping into our inner-creative’ (coffee at-hand), tackling some DIY projects, or out on a long hike soaking up some of mother nature. Let’s connect :)
Take a virtual tour through Brooklyn, the mecca of street art!
Our experience will be broken up into five parts:
1: Transport to a coffee shop in Brooklyn filled with stunning artwork. There, we’ll chat about what street art means to each of us. We’ll also begin a fun ‘Lego art’ scavenger hunt featuring pieces from local sticker artist, RAD.
2: Take a guided tour through East Williamsburg and view dozens of commissioned murals, some over 40 feet in size! I’ll share amazing stories from a mix of local and international artists.
3: Travel back in time to the 1970’s to learn about NYC’s early graffiti and hip-hop scene. We’ll explore the origins of this art form– from tags and ‘Wildstyle’ pieces, to different crews and techniques.
4: Visit the Bushwick Collective, the largest outdoor street art gallery in the U.S.A. See a wide range of iconic pieces from some of our legendary artists.
5: Hop on a virtual subway ride to the Wall of Justice– a new space devoted to a powerful art movement. Bonus: Get to see some ‘creatures’ on the train with unique artwork by Subway Doodle.
About your Host
Hi, my name is Ariel! I’m a 5-star rated tour guide. In my professional life, I work as a designer, artist, and street-art photographer. I have documented murals in some of the world’s largest street art hubs like London, Miami, Barcelona, Philadelphia, and my home playground of Brooklyn.
I’ve participated in mural festivals and permanent art exhibitions including Paste-Up Berlin, Wynwood Walls, MoSA, and the Atlanta Beltline Project. Last summer, I took the stage with Creative Mornings NYC to speak on this incredible art form and how it pertains to justice and community building.
I am passionate about sharing artists’ stories because they represent such a wide range of cultures, ideas, and styles. I look forward to being your art guide through the streets of Brooklyn! Find me over @madeandspotted.
This is a more traditional format where participants absorb information through presentations and talks.
This FieldTrip will not be recorded.
Google is proud to support FieldTrips at CreativeMornings. At Google Design, we produce original articles and videos, host events, and champion creative and educational partnerships, with the goal of supporting and inspiring the UX community. Follow us on Twitter and Instagram to learn more.
Event Host & Facilitator at Made&Spotted, LLC.
My name is Ariel Coello. I’m the founder of Made&Spotted, a Brooklyn-based events/experience agency. I have worked primarily as a brand consultant and lead designer for a broad range of clients in the retail space such as Bobbi Brown, Target, Pepsi, Loreal, and Starbucks to name a few. My work spans the design development of pop-up shops, product workshops, trade shows, and a range of displays, props, and environmental graphics for seasonal launch campaigns. Outside of my usual gigs, you’ll likely find me hosting a class about ‘tapping into our inner-creative’ (coffee at-hand), tackling some DIY projects, or out on a long hike soaking up some of mother nature. Let’s connect :)
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The FieldTrips experience is defined not only by what the host has to share, but also by how we show up individually and collectively. The way we show up impacts our capacity to be moved, inspired, and activated.
Get ready to be immersed! Engage with smiles, nods, waves, emojis. Share in the chat. Get cozy. Turn off notifications. Sip your favorite beverage.
Wear your beginner’s hat. Go with the flow. Welcome the stumbles and fumbles. Congratulate yourself for trying. Keep going!
Our hosts are members of the CreativeMornings community—just like you! Everyone comes to this with different backgrounds—a lot of our hosts have never done anything like this before! And we love that! Cheer them on when something goes awry and when it goes perfectly.
We’re all figuring things out in real time. Celebrate, rather than critique emerging ideas. Cheer each other on as you try new things. Try “Yes! And…” in conversation.
It’s 100% okay when a FieldTrip does not resonate with you. Pop out quietly and try another experience later. Fill out the survey with your feedback (no dms to host or chat commentary, please.)
Google is proud to support FieldTrips at CreativeMornings. At Google Design, we produce original articles and videos, host events, and champion creative and educational partnerships, with the goal of supporting and inspiring the UX community. Follow us on Twitter and Instagram to learn more.