When safety advocate and NightCap founder Shirah Benarde dreamed up a scrunchie that could save lives, she learned that growth begins where it stops feeling soft — and that breaking through limiting beliefs can change more than just your own world.
In this inspiring CreativeMornings Palm Beach talk, Shirah Benarde, CEO and co-founder of NightCap, shares how a dream turned into a globally recognized product preventing drink spiking. From starting with pantyhose and a scrunchie to landing partnerships with Forever 21, the Mets, and the NBA, Shirah reveals how confronting her “soft” comfort zones and limiting beliefs opened unexpected doors — not only for her business, but for the safety of millions.
About the speaker
Shirah Benarde is the co-founder of NightCap, a groundbreaking drink-spiking prevention brand that gained national recognition after securing a deal on Shark Tank. As a passionate advocate for safety and innovation, Shirah played a key role in the passage of California Bill AB 2375, which ensures bars provide drink-spiking prevention options to customers. Through NightCap, she has collaborated with over 200 universities, and brands like Bumble, Bacardi, and RAINN to drive awareness and action around drink safety, selling over 1 million units worldwide. Shirah’s focus includes entrepreneurship, product innovation, and social impact and has been featured in major media outlets such as USA Today, Bloomberg, and Inc.’s Female Founders 500. She was also named one of the youngest Forbes 30 Under 30 honorees in North America.
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Whether we realize it or not, the beliefs that we feel about ourselves shape our everyday. They show up in our decision-making, in the opportunities that we see and the opportunities that we do not see.
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Hosted by
Providencia
1300 South Olive Avenue
West Palm Beach, Florida United States 33401
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