Served vs. Service

November 11, 8:00am - 9:30am CST. Hosted at South Congress Hotel


About this FieldTrip

Doing work that’s appropriate to the unique promise conditions of each project should (by definition) result in a diverse portfolio. But what happens when those projects won’t just abut each other as images on a website? Join FÖDA founder and creative director Jett Butler on a tour of South Congress Hotel and four of its constituent shops and restaurants.

About the speaker

Jett is a trans-disciplinary designer, entrepreneur, Adjunct Lecturer at The University of Texas, panelist and speaker for the AIA, AIGA, Pecha Kucha and various universities, a 2012 ‘Austin Under 40’ finalist, and the Founder & Creative Director of FÖDA.

Jett has led FÖDA to 18 AIGA awards in every medium, Gold and Bronze Addy™ awards, shares a Silver Telly™ and the honor of holding the 1st place Brand & Identity work in Texas for 4 years running. Recognized by HOW Magazine in 2012, his studio is one of only 11 creative agencies in the country to receive a Merit award for their “body of work”. He shares a Visual Merchandising & Store Design award and an AIA Honor Award under C Cal Young.

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