Sarah believes in the power of inspiring people with design tools to take change into their own hands and take on the world.
About the speaker
Sarah focuses on making social change happen by re-thinking public services from a human perspective and opening up the process of design for the masses. With a Masters of Design Innovation from Glasgow School of Art, Sarah is a social entrepreneur, working on how the value of design can bring impact into the world, be opened up to citizens and placed in their hands to instigate change.
Her day job is Snook, an award winning social design company based in Glasgow and London working on re-designing services with people at the heart of them for governments and critical service providers.
In 2014, she set up CycleHack, a Core 77 award winning venture on a mission to reduce barriers to cycling by bringing people together to prototype solutions. Starting with Glasgow, in one year the movement has grown to 60 signed up cities and spawned a viral hack called Penny in Your Pants, reaching over 3.4 million cyclists, some woman calling it a ‘revolution’ in cycling.
In her sleep she runs the award winning Dearest Scotland, a letter writing campaign that’s been featured in Scottish Government, crowdfunded it’s own book and India have now copied.
Sarah’s service design expertise and public sector innovation knowledge has taken her to keynote in Taiwan, at Brown University in Rhode Island, at Australia’s Government in Canberra, support public sector innovation panels in Oman, deliver cultural hacks in Athens, Dubai and Cairo and talk about innovation on her home turf inside Scottish Government.
Whatever the challenge, she believes in the power of inspiring people with design tools to take change into their own hands and take on the world.
Favorite quotes from this talk See all
I didn't want to be a designer that created more "stuff" in the world I wanted to be a designer that could help change the world — Sarah Drummond
How design for me was about telling the narrative of tomorrow but making it tangible and physical in the now — Sarah Drummond
My whole work is about tooling up for radical change — Sarah Drummond