About the speaker

“What’s the best that could happen?” is the euphoric phrase to invoke optimism and shift in thinking when confronted with potential obstacles caused by self or external forces. It is also the mantra of Samantha Johnson and friends since surviving the 2015 Paris, France terrorist attack.

As Chief Cheerleader of SaManhattan Media, Samantha started her career with Walt Disney World in Orlando, FL before working locally in advertising and marketing for McCann Universal, Coca-Cola, and Cumulus Broadcasting. Over the course of her career she’s taken on a host of freelance positions including experiential marketing events and campaigns with Essence Festival, Airbnb Open in Paris, France, Netflix Original Series (OITNB) Orange Is The New Black and Nappily Ever After to HBO’s newest series by Jordan Peele, Lovecraft Country set to release August 16, 2020.

Locally, Samantha has been committed to not only reaching back as a black creative in Lexington, KY, but working in and with the local Lexington community as Director of The Night Market since February 2016. Known to many as, “The Plug,” Samantha has dedicated her creative consultancy to supporting creatives with resources across the country, turning SaManhattan Media into a collective of partnerships focusing on Black and women-owned businesses.

Everyday I ask myself, “What’s the best that could happen?” And the answer is always… God can do anything, you know - far more than you could ever imagine or guess or request in your wildest dreams! - Eph. 3:20 (MSG)

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