This was our first outdoor CreativeMornings!

About the speaker

Rolf Hiltl, mastermind behind the Hiltl brand as it exists today, will be the July speaker. In Europe the name Hiltl is well-known for the famous vegetarian resturant located in the heart of Zurich.

The original restaurant opened 112 years ago (!) and is considered a gastronomic highlight in Zurich. Representing the fourth generation, 45-year-old Rolf Hiltl took over the family business in 1998, exactly 100 years after Europe’s first vegetarian restaurant was founded. Rolf Hiltl admits that his approach on running the business has always been both American and Swiss. He works on the trial and error principle: try something out and then improve on it. Today the Hiltl brand includes a cooking studio, cook books, a bar, take-away outlets and a catering business. Rolf Hitlt is also co-owner of tibits with 4 restaurants in Switzerland and one outlet in London.

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