Rich Orosco & Marcus McDougald
February 22, 8:30am - 10:00am PST. Hosted at Cross Campus Downtown LA
part of a series on Symmetry
About the speaker
Rich Orosco is Executive Vice President, Brand & Community at Los Angeles Football Club (LAFC). He is a 20-year entertainment, consumer products and sports marketing veteran who has conceptualized and executed award-winning product launch campaigns. Rich was recently recognized as the winner of the 2018 Major League Soccer Marketing Executive of the Year Award. Prior to joining LAFC, he co-founded American-made menswear brand Exley, served as the Co-General Manager of the Los Angeles Matadors in the World Series of Boxing, Vice President of Marketing at Warner Bros. Television and the Executive Director of Advertising and Promotion at CBS Paramount Television.
Rich is also co-founder of the LAFC Youth Leadership Program, which mentors at-risk high school students through sport. He serves on the board of the Bresee Foundation Youth Center and is a guest lecturer at USC’s Annenberg School for Communication and Journalism, and Emerson College Los Angeles. He received a BBA degree in Marketing from the University of Texas at Austin.
Marcus McDougald is Vice President, Creative & Branded Content at Los Angeles Football Club (LAFC). Marcus joined LAFC in April 2015 and has been involved in almost every creative extension of the Club since its inception. From identity development and jersey design to stadium interior design and content, Marcus thrives on the diversity of creative challenges.
Prior to LAFC Marcus worked on the creative teams at YouTube, RED Camera, College Humor, Funny or Die, and over 500+ commercial, music video, documentary, and narrative projects. Marcus attended UC Santa Barbara where he studied Communication and Fine Arts before heading to Columbia College Chicago where he studied Cinematography and Black Studies.
Lingo is a tool for building and sharing digital asset libraries like style guides, UI component libraries and photo libraries. Teams use Lingo to establish a shared design language, which automates consistency and increases efficiency.