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Level Up Your Work Skills
📈 Relational Product Design: strategies for long-term customer satisfaction
This event happened on Thu, Apr 4, 2024
•
Virtual
Overview
198 Lovely Attendees
198 Lovely Attendees
Your Host
Erica Heinz
Designer/Strategist at 4D Thinking Studio.
Brooklyn
Designer/strategist interested in books, bikes, snow, psychology, technology, community, art, EDM
About this FieldTrip
🎥 WATCH THE FIELDTRIP RECORDING
If you’d like to watch the FieldTrip Recording with the Chat Script follow this link. ❤️ Recording made possible thanks to our partners at Wistia!
Do you want to create long-term relationships with the people who use your app or site? It’s not enough to think about information architecture; the increasingly social nature of technology means we need to think about relationship architecture. Successful products don’t just surprise and delight their audiences; they listen carefully and grow together.
This session will be both strategic and tactical. Bring an app idea and your “what if” / “yes, and” mindset. We’ll workshop a product relationship strategy together.
✨WHAT TO EXPECT
✔️ We’ll start with audience strategy — taking some time to empathize with the intended audience and highlighting the times we might fit into their lives.✔️ Next, we’ll think about brand strategy — defining an interaction model and brand personality that highlights the value we provide in the relationship.
✔️ From there, we’ll work on relationship strategy — making a plan for deepening levels of connection (from first-timer to expert).
✔️ Finally, we’ll think about retention strategy — creating easy ways for the audience to reconnect and return.
🎒WHAT TO KNOW OR BRING
✔️ An idea for an app, in the format “a WHAT for WHOM” (e.g. a music app for college students) — or the selection of an existing app you’d love to rework (e.g. Spotify)ABOUT YOUR HOST
Erica Heinz has more than 20 years of experience working as a digital designer and strategist in New York City. She has taught interaction design at Parsons and the School of Visual Arts, led prototyping and UX labs in Fortune 100 accelerators and NYC incubators, and spoken on topics from counterculture to CSS. Think in 4D, her first book, was an Editor’s Pick on Booklife and a “Get It” pick on Kirkus Reviews.
EVENT TYPE
📈 Level Up Your Work Skills
RECORDING STATUS
🎥 ✅ This FieldTrip Will Be Recorded and Shared in the 24-hour Follow Up Email for a one-month window (Thank you Erica!). Make Sure to Register for Access!
What to expect
Lecture format!
This is a more traditional format where participants absorb information through presentations and talks.
Real-time only!
This FieldTrip will not be recorded.
Your Host
Erica Heinz
Designer/Strategist at 4D Thinking Studio.
Brooklyn
About Erica Heinz
Designer/strategist interested in books, bikes, snow, psychology, technology, community, art, EDM
Attendees
Lipi Jain
Product Manager .
Miranda Fach
Graphic Designer.
Jessica Falkenthal
Community Experience Director at IBM.
Celestine Chong
Carla Maft
Designer & Writer.
Khyati Dodhia
Leather Crafter at The Black Canvas.
Nina Joung
Mélineda Jean Baptiste
Data analyst | Event Planner | Career Mentor | IT Technician | Community Leader at Freelance - Consultant .
Adele Lindsay
Photographer/Social Media Strategist at Crescent Creative.
Ilse Jaime García Cabañez
Onboarding Manager at Simetrik.
Joanna Ma
User-Centric Mechanical Engineer at Freelance.
Carolina Puppe
Kathleen Wilkinson
Dinash Lal
Public Administrator at NA.
Hussain Dewani
Product Designer.
Shyamol Konwar
Briana Roberts
Tom Grace
COO at Meridio.
Samantha Soma
Kaelin Moss
How to make the most of FieldTrips
The FieldTrips experience is defined not only by what the host has to share, but also by how we show up individually and collectively. The way we show up impacts our capacity to be moved, inspired, and activated.
Show up fully
Get ready to be immersed! Engage with smiles, nods, waves, emojis. Share in the chat. Get cozy. Turn off notifications. Sip your favorite beverage.
Stay curious
Wear your beginner’s hat. Go with the flow. Welcome the stumbles and fumbles. Congratulate yourself for trying. Keep going!
Celebrate your host
Our hosts are members of the CreativeMornings community—just like you! Everyone comes to this with different backgrounds—a lot of our hosts have never done anything like this before! And we love that! Cheer them on when something goes awry and when it goes perfectly.
Support each other
We’re all figuring things out in real time. Celebrate, rather than critique emerging ideas. Cheer each other on as you try new things. Try “Yes! And…” in conversation.
Not vibing?
It’s 100% okay when a FieldTrip does not resonate with you. Pop out quietly and try another experience later. Fill out the survey with your feedback (no dms to host or chat commentary, please.)