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Level Up Your Work Skills
đ Relational Product Design: strategies for long-term customer satisfaction
This event happened on Thu, Apr 4, 2024
â˘
Virtual
Overview
198 Lovely Attendees
198 Lovely Attendees
Your Host
Erica Heinz
Designer/Strategist at 4D Thinking Studio.
Brooklyn
Designer/strategist interested in books, bikes, snow, psychology, technology, community, art, EDM
About this FieldTrip
đĽ WATCH THE FIELDTRIP RECORDING
If you’d like to watch the FieldTrip Recording with the Chat Script follow this link. â¤ď¸ Recording made possible thanks to our partners at Wistia!
Do you want to create long-term relationships with the people who use your app or site? Itâs not enough to think about information architecture; the increasingly social nature of technology means we need to think about relationship architecture. Successful products donât just surprise and delight their audiences; they listen carefully and grow together.
This session will be both strategic and tactical. Bring an app idea and your âwhat ifâ / âyes, andâ mindset. Weâll workshop a product relationship strategy together.
â¨WHAT TO EXPECT
âď¸ Weâll start with audience strategy â taking some time to empathize with the intended audience and highlighting the times we might fit into their lives.âď¸ Next, weâll think about brand strategy â defining an interaction model and brand personality that highlights the value we provide in the relationship.
âď¸ From there, weâll work on relationship strategy â making a plan for deepening levels of connection (from first-timer to expert).
âď¸ Finally, weâll think about retention strategy â creating easy ways for the audience to reconnect and return.
đWHAT TO KNOW OR BRING
âď¸ An idea for an app, in the format âa WHAT for WHOMâ (e.g. a music app for college students) â or the selection of an existing app youâd love to rework (e.g. Spotify)ABOUT YOUR HOST
Erica Heinz has more than 20 years of experience working as a digital designer and strategist in New York City. She has taught interaction design at Parsons and the School of Visual Arts, led prototyping and UX labs in Fortune 100 accelerators and NYC incubators, and spoken on topics from counterculture to CSS. Think in 4D, her first book, was an Editorâs Pick on Booklife and a âGet Itâ pick on Kirkus Reviews.
EVENT TYPE
đ Level Up Your Work Skills
RECORDING STATUS
đĽ â This FieldTrip Will Be Recorded and Shared in the 24-hour Follow Up Email for a one-month window (Thank you Erica!). Make Sure to Register for Access!
What to expect
Lecture format!
This is a more traditional format where participants absorb information through presentations and talks.
Real-time only!
This FieldTrip will not be recorded.
Your Host
Erica Heinz
Designer/Strategist at 4D Thinking Studio.
Brooklyn
About Erica Heinz
Designer/strategist interested in books, bikes, snow, psychology, technology, community, art, EDM
Attendees
Christine D
đť Product Designer.
Wins McDonald
Business Model Strategist at Inspire Income Impact.
Charmaine Guillory
Market Research & Innovation Strategy .
cristina vanza
digital . design . photography at cristina vanza.
Rachel Yeakley
Andrea Antonetti
UX Designer.
Krystyn Heide
Abriana Johnson
Roland So
Emerald Storm
Founder at Emerald Virtual Assistance.
Sonja Stooss
Simona Verna
Marketing at tuo logo srl.
Erica Heinz
Designer/Strategist at 4D Thinking Studio.
Lus Kaos
UX Designer, idea machine, future founder .
Ashlee Blum
Marketing Manager.
J M
Designer.
Jacky Johnson
Digital Strategy & Events at Urban Peace Movement.
Fuajia Amin
The Brand Experience Specialist at Salted Branding.
Satya Chheda
Coach Development Manager at BetterUp.
Tavia Clark
Learning Experience Designer at Clarity Innovations .
How to make the most of FieldTrips
The FieldTrips experience is defined not only by what the host has to share, but also by how we show up individually and collectively. The way we show up impacts our capacity to be moved, inspired, and activated.
Show up fully
Get ready to be immersed! Engage with smiles, nods, waves, emojis. Share in the chat. Get cozy. Turn off notifications. Sip your favorite beverage.
Stay curious
Wear your beginnerâs hat. Go with the flow. Welcome the stumbles and fumbles. Congratulate yourself for trying. Keep going!Â
Celebrate your host
Our hosts are members of the CreativeMornings communityâjust like you! Everyone comes to this with different backgroundsâa lot of our hosts have never done anything like this before! And we love that! Cheer them on when something goes awry and when it goes perfectly.
Support each other
Weâre all figuring things out in real time. Celebrate, rather than critique emerging ideas. Cheer each other on as you try new things. Try âYes! AndâŚâ in conversation.
Not vibing?
Itâs 100% okay when a FieldTrip does not resonate with you. Pop out quietly and try another experience later. Fill out the survey with your feedback (no dms to host or chat commentary, please.)