Rani Sweis

Rani Sweis has forged a remarkable path through entertainment and business, collaborating on set with Hollywood icons and engaging with hundreds of brands at leading global tech companies. Over the last fifteen years, his passion for understanding consumer behavior and crafting brand identities around it has been the cornerstone of his career.

Rani’s journey into branding began at Google, where he uncovered the power of a well-crafted brand. This discovery led him to establish Attic Salt in 2014. Attic Salt has ascended to the pinnacle of branding agencies in Arizona, renowned for its disruptive approach to brand identity.

As the CEO and Creative Director of Attic Salt, Rani is dedicated to crafting world-class identities for visionaries and change makers. His daily mission is to craft narratives that challenge conventional industry standards, tell impactful stories, and ignite meaningful change.