Pushing for Less in the Age of Abundance: Fighting Overconsumption in Fashion
• –
About the speaker
Anna Karsch and Michaela Wunderl-Strojny are the Munich-based designers for akjumii. Anna and Michaela met while studying fashion in Munich and worked on many projects together. After their studies, Anna worked for Iris van Herpen and Michaela worked for Kind of Guise. Both also spent four months in India where they gained valuable insights all aspects of fashion production. In 2012 they launched their label akjumii and in 2020 relaunched the brand and started producing their 3IN1 COATS.
Local partners
Malt is Europe’s leading freelance consultant marketplace, with over 500 000 Freelancers and 60 000 clients coming together. Malt is focused on being freelancer first: we empower freelancers to receive quality opportunities, to work with peace of mind thanks to fast payment and professional liability insurance. Get the most out of freelancing by reducing time spent on admin tasks in an all-in-one digital solution.
The Deep Bench is a Innovation Consultancy By leveraging the transformative power of design, we help organizations to become future-ready. We are experts in human behavior. We make futures actionable. We break down silos. We transform brands, products & organizations. Based in Munich. Founded 2017.
GrowGetters exists to future-proof women. We are a super-accessible platform where you learn the skills of the future to make sure your career or business is future-ready. Future skills shouldn’t have to be nerdy, elitist, or unattainable! You’ll learn about all the hottest new working methods, models, tools, trends and tech in practical and highly actionable steps - so you can stay relevant and ahead of the game.
Additional details
For many, the approaching holiday season is a time of consumption—of stocking up on items during Black Friday sales, of buying gifts etc. But societal and individual overconsumption are destroying our planet, and even our happiness. Anna Karsch and Michaela Wunderl-Strojny are two designers connected by friendship and a deep conviction to change the face of fashion. According to estimates by the World Economic Forum and United Nations Environment Programme the number of clothes produced has doubled since 2000 and production accounts for up to 10% of global carbon dioxide output. Entrepreneurs Anna and Michaela will talk about what sustainability means to them and the challenges of starting a business committed to full transparency across all areas. How do you get consumers on board and change habits? How do you stand out among the crowd of greenwashing labels? And how do you advocate for an abundance of quality in an age of abundant quantity?
