Cofounder of Refinery29, Piera Gelardi, delivers an inspiring and actionable talk on living a courageous and creative life.
The award-winning media company, Refinery29, empowers women through their original content, storytelling, and brand. Executive director and cofounder, Piera Gelardi, shares her childhood inspirations that led to Refinery29 and also the three core tenets for courageous creativity: Be the most you, create the conditions for creativity, and friction creates sparks.
About the speaker
Piera Gelardi is Executive Creative Director and co-founder of the award-winning digital media company, Refinery29. She leads a growing team of creatives who bring the brand to life online and IRL through diverse, original content, storytelling, and experiences meant to empower and inspire women. She and her team have won numerous awards and honors including CLIO Image, Webby’s, Digiday Publishing, and spots on both Inc 5000 and Fast Company’s lists of most innovative companies. Piera was recently honored as one of Ad Age’s 50 Most Creative People of the year. In 2014, Piera co-authored Refinery29’s first book, the New York Times best seller, Style Stalking. She is also a frequent public speaker, a jury member for the CLIO Image Awards, the Webby Awards, and the Art Director’s Club, and holds a seat on the AIGA/NY Board of Directors. Prior to the launch of Refinery29, Piera was Photo Director at CITY magazine, which won an ASME for Best Photography as well as numerous SPD awards under her direction. When she’s not burning the midnight oil at Refinery29, she’s breaking it down on the dance floor, gallery hopping, religiously sending snail mail, or indulging her love of adventures in far-flung places. Piera lives in Brooklyn.
Favorite quotes from this talk See all
Laughter unlocks a higher level of brilliance. — Piera Gelardi
When I have to come with ideas, especially when it's in a pinch, I need to create the conditions for creativity. — Piera Gelardi
Identity is something that can shift, and I started to think about, 'How can I take what makes me me and the things that are my strengths that I do well and with little effort and bring those into the things that are really uncomfortable?' — Piera Gelardi
If It Doesn't Fit, Tailor It To Fit You Better — Piera Gelardi
Refinery29 started as a tiny idea which was to celebrate the independent makers of New York City, the people that were bringing together really unique and diverse communities and celebrating personal style. — Piera Gelardi