When I have to come with ideas, especially when it's in a pinch, I need to create the conditions for creativity.
Refinery29 started as a tiny idea which was to celebrate the independent makers of New York City, the people that were bringing together really unique and diverse communities and celebrating personal style.
If It Doesn't Fit, Tailor It To Fit You Better
Laughter unlocks a higher level of brilliance.
Identity is something that can shift, and I started to think about, 'How can I take what makes me me and the things that are my strengths that I do well and with little effort and bring those into the things that are really uncomfortable?'
If something doesn't fit you, you can tailor it fit you better.
It was the culture of New York that inspired the idea behind Refinery29.
We shake it out because play creates trust. We shake it out because it gets us out of our heads and into our bodies. We shake it out because it levels the playing field.